Case / 01 · Carlow, Ireland · 2025
Sweet Baking Mama.
The brief
A cafe that feels like home.
Sweet Baking Mama was built as a “home away from home” — a family-run cafe where the owners are in the room every day and the food is the point. Warm, unhurried, genuinely careful.
None of which survives a generic food post. The job was to get that feeling into vertical video: short, warm, sound-on, and recognisably this cafe rather than any cafe.
Results
Reels
Some of the work.
We introduced an AI-powered reel concept: animal characters visiting the cafe and enjoying its signature dishes. Short cartoon-style stories built to spark warmth, nostalgia and a little bit of magic — so the place reads not just as a real cafe, but a special one. The staff and the owner himself are woven naturally through many of the reels, which keeps them authentic and strengthens the emotional connection with the audience.
Across the run the cafe grew by 700+ new followers on Instagram and 900+ on Facebook, and one of the videos we made has already passed 750,000 views.
Backstage
Us behind the scene.
Review
“I am really satisfied, and the result is quite shocking, especially with that Christmas reel. It was a pleasure to work with you guys — you are very structured and attentive to detail, and I liked it quite a lot.”
